Why brands are moving away from PVC
PVC-free media eliminate phthalates and chlorine, so retired graphics can be recycled into new plastic granules instead of landfill or incineration.
Polyolefin films are 30-40% lighter than equivalent PVC banners, which cuts handling effort and transport energy.
Where it fits in retail
From window graphics to hanging banners, PVC-free substrates suit flat and slightly curved surfaces while keeping the print quality retailers expect.